With the holiday here, we seem to always get into the hustle and bustle of deals. Considering Black Friday, Cyber Monday (which seems to never really end with its “extended days to shop”), no wonder we feel compelled to throw in our two cents of deals.
With my fifth year in business quickly approaching, I realized when I started offering more deals, I got great feedback. Of course with the feedback I got those couple of what I like to call the “Everywhere couponer”. They want the deal that you are offering yet they still attempt to negotiate your prices down further.
We have all have had customers, friends or family that try to talk your prices down and honestly don’t take into consideration that your time is valuable. They believe they can receive a 3 layer cake with extravagant buttercream and designs for a whopping $35. My advice, STAND STRONG!
Here are a few pointers to help with fight the “Everywhere couponers” and a few words of wisdom when putting together your “Fine Print”
1. Be clear about your menu items that are included in your sale.
(If you are only selling 3 flavors, that is all that should be posted and continue to redirect your customers back to your post. I usually create my post in my notes section of the iPhone that way I’m able to quickly copy and paste)
2. Be firm on your pricing.
Do not add extras on items that way your pricing remains the same across the board and you eliminate extra work for yourself during your sale.
3. Your cut off date for payments and receiving orders should not change.
No extended days (unless you don’t meet your personal quota and need to pick up a few extra orders). This alleviates the last minute checking and ensuring of payments received and making extra trips for shopping. (I try to make one trip per week for all orders, whether it’s for a sale or not) (I like fresh items and besides I don’t have a huge car to transport supplies currently)
4. Late pick up orders require an additional fee.
This may sound really mean or just pushy but like we have discussed before, “YOUR TIME IS VALUABLE” and it should be treated that way. I normally give at least an 1 hour grace period on sale days because traffic in Los Angeles sucks! You don’t want to be rude and unprofessional but time is money.
I hope these little self explanatory tips help you during the Holiday season and I look forward to seeing all of the delicious treats everyone makes on social media. Whether people know it or not, I can get lost for hours looking through the Instagram explore posts on baking so you’d be surprised if I come across your items as well 😉.
Thanks for reading.
A witty, petty, ball of fun, your baker is here for all of your questions and occasional laughs. While I have no formal training in cupcake making besides passion, I have, made it ok to learn as you go. There were so many times and events where I LITERALLY did not know what I was going to do. All I knew was I was booked and had to show up. With 4 years under my belt and a lot of learning from personal experience, I am here to clarify any of your questions or concerns. With this blog, I look forward to starting a conversation and making it easier to get the information you need without all of the "Sweet Attitude" (Lol yes I thought that was funny!). So click into my contact forum and ask away!